Anytime I'm thinking of travelling whether its to a B&B for the weekend or a European vacation, I find myself on sites like TripAdvisor for the layperson's opinion on accomodations. More frequently, simply because I eat more than I travel, I find myself on sites like Yelp for the low-down on that restaurant I'm considering. I'm aware of the so called "fake reviews" and I certainly don't believe everything I read but I have gained a certain level of trust that the authors of these reviews are for the most part, authentic and honest. Shame on me for being so naive! Read this Boston Globe article and be enlightened about current trends in online reviews!
After I read this, it got me thinking about the testimonials we post on our website; each one hand written by the consumer, in ink, and mailed (yes, with a stamp). I personally open each one and manually add it to our testimonials page on our website, word for word, exactly how I see it. Click to read our testimonals; nothing fake here!
Although our business thrives because of our cutting edge technology, it turns out that sometimes just plain good old fashioned customer service, paper and a stamp trumps the fancy gadgetry.